Privacy Policy
Last updated: July 12, 2026
Welcome to Best Japan Tools (“Website”, “we”, “our”, or “us”), available at https://bestjapantools.com.
Your privacy is important to us. This Privacy Policy explains what personal information we collect, how we use it, why we collect it, how long we keep it, and the choices and rights you have regarding your personal data.
This Privacy Policy has been prepared in accordance with the European Union General Data Protection Regulation (EU) 2016/679 (“GDPR”), applicable European privacy laws, and other relevant data protection regulations where applicable.
By accessing or using this Website, you acknowledge that you have read and understood this Privacy Policy.
1. Data Controller
The Data Controller responsible for processing personal data collected through this Website is:
Jacopo Pericati
Verona, Italy
Email: hello@bestjapantools.com
If you have any questions regarding this Privacy Policy or the processing of your personal data, you may contact us at any time using the email address above.
2. Scope of this Privacy Policy
This Privacy Policy applies to all visitors, readers, subscribers, and users who interact with Best Japan Tools.
It covers personal information collected through:
- Browsing the Website
- Newsletter subscription forms
- Lead generation forms and pop-up tools
- Contact via email
- Affiliate links
- Embedded third-party content
- Analytics technologies
- Cookies and similar technologies
This Privacy Policy does not apply to third-party websites that may be linked from this Website. Those websites maintain their own privacy policies, and we encourage you to review them before providing any personal information.
3. Personal Data We Collect
Depending on how you interact with the Website, we may collect different categories of personal data.
3.1 Information you voluntarily provide
When subscribing to our newsletter, interacting with website forms, or contacting us directly, you may voluntarily provide information including:
- First name
- Last name
- Email address
- The page from which the subscription or form submission was submitted
- Information voluntarily included in your message or communication
Personal information may be collected through newsletter subscription forms, contact forms, and lead generation tools displayed on the Website.
These tools may include BDOW (formerly known as Sumo), which provides website engagement features such as pop-ups, subscription forms, and email collection functionalities.
3.2 Information collected automatically
When you visit the Website, certain information may be collected automatically by our servers or through analytics technologies.
This information may include:
- IP address
- Browser type and version
- Operating system
- Device information
- Preferred language
- Date and time of access
- Visited pages
- Time spent on pages
- Navigation paths
- Referral source (referrer URL)
- Click interactions
- Online identifiers
- Cookie identifiers
- Technical diagnostic information
Most of this information does not directly identify you but may be considered personal data under applicable privacy laws when combined with other information.
4. Why We Collect Your Data
We collect personal information only when there is a legitimate reason to do so.
Your information may be processed for one or more of the following purposes:
- Operating and maintaining the Website
- Providing access to requested services
- Sending newsletters and editorial communications
- Responding to questions and email inquiries
- Understanding how visitors use the Website
- Improving Website usability and performance
- Measuring audience statistics and traffic
- Preventing abuse, fraud, spam, or unauthorized activity
- Complying with legal obligations
- Protecting our legal rights when necessary
We do not sell your personal information to third parties.
5. Legal Bases for Processing (GDPR)
Under the GDPR, personal data may only be processed where a valid legal basis exists.
Depending on the circumstances, we rely on one or more of the following legal bases:
Consent
For activities such as newsletter subscriptions and optional cookies, processing is based on your freely given consent.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Legitimate Interests
We may process certain technical and usage information where necessary to operate, secure, maintain, and improve the Website, provided that our legitimate interests do not override your fundamental rights and freedoms.
Legal Obligations
In certain circumstances, we may process personal information where required to comply with applicable laws, regulations, legal proceedings, or requests from competent public authorities.
Performance of a Contract
Where applicable, we may process personal information necessary to provide services that you have explicitly requested.
6. Newsletter Communications
If you voluntarily subscribe to our newsletter, we will use your personal information to send editorial content, updates, new articles, recommendations, and occasional information related to Best Japan Tools.
The newsletter is managed through Mailchimp, a third-party email marketing platform.
Information processed for newsletter purposes may include:
- First name
- Last name
- Email address
- Subscription date and time
- Source page of the subscription
- Interaction with newsletter emails (such as opens or clicks, where available)
You may unsubscribe from the newsletter at any time by clicking the unsubscribe link included in every email or by contacting us directly.
Once unsubscribed, your information will no longer be used to send newsletters, although certain records may be temporarily retained where necessary to demonstrate compliance with applicable legal obligations.
7. Email Communications
If you choose to contact us by email, we will process the information you provide solely for the purpose of responding to your request and maintaining any necessary communication related to your inquiry.
Email communications are not used for marketing purposes unless you separately subscribe to our newsletter or explicitly request additional communications.
8. Third-Party Services and Data Processing
To operate, analyse, improve, and provide certain features of Best Japan Tools, we use selected third-party services that may process personal data on our behalf or independently according to their own privacy policies.
These providers may process information such as technical data, usage data, identifiers, and other information necessary to provide their services.
We only use third-party services that are reasonably necessary for the operation of the Website and its editorial activities.
9. Google Analytics 4
Best Japan Tools uses Google Analytics 4 (“GA4”), an analytics service provided by Google, to understand how visitors interact with the Website and to improve content, performance, and user experience.
Google Analytics may collect information such as:
- Pages visited
- Traffic sources
- Approximate geographic information
- Device information
- Browser information
- Operating system information
- User interactions and events
- Online identifiers
- Cookie-related information
The information generated by Google Analytics may be processed by Google on servers located in different countries, including countries outside the European Economic Area.
Where required by applicable law, Google Analytics cookies and similar technologies are activated only after obtaining the user’s consent through the Website’s cookie management system.
You can learn more about how Google processes data through its privacy documentation:
10. Google Tag Manager
Best Japan Tools uses Google Tag Manager (“GTM”), a tag management system provided by Google.
Google Tag Manager allows us to manage and deploy website tags and scripts efficiently.
Google Tag Manager itself does not typically collect personal information directly. However, the tags and services implemented through Google Tag Manager may collect information depending on their configuration.
Any tracking technologies deployed through Google Tag Manager are managed according to the purposes described in this Privacy Policy and Cookie Policy.
11. Google Fonts
Best Japan Tools uses Google Fonts to improve the visual appearance and readability of the Website.
Depending on the technical configuration of the Website, Google Fonts may be loaded from Google’s servers. In this case, when a page is loaded, certain technical information such as the user’s IP address may be transmitted to Google.
Where possible, we recommend hosting fonts locally in order to reduce unnecessary external requests. However, the current Website configuration may involve connections to Google services for font delivery.
For further information, please consult Google’s privacy documentation:
12.1 Newsletter Provider: Mailchimp
Newsletter management and email delivery are handled through Mailchimp, a service provided by The Rocket Science Group LLC, a company owned by Intuit.
When you subscribe to our newsletter, your personal information is processed by Mailchimp to store subscribers, send emails, and provide newsletter management features.
The information shared with Mailchimp may include:
- Name
- Email address
- Subscription information
- Email interaction data, such as opens and clicks
Mailchimp may process personal data in countries outside the European Economic Area, including the United States. Where applicable, international transfers are carried out using appropriate safeguards recognised under applicable data protection laws.
More information about Mailchimp’s privacy practices can be found here:
12.2. Lead Generation and Website Forms: BDOW (formerly Sumo)
Best Japan Tools uses BDOW (formerly known as Sumo) to create and manage website engagement features, including pop-ups, subscription forms, and lead collection tools.
When you interact with BDOW forms or subscribe through these tools, BDOW may process personal information provided by you, such as:
- Name
- Email address
- Form submission information
- Technical information necessary for the operation of the service
- Interaction data related to website forms and campaigns
The information collected through BDOW may be used to manage newsletter subscriptions, improve website engagement, and provide requested communications.
Where applicable, information collected through BDOW may be transferred to our newsletter provider, Mailchimp, for the purpose of managing newsletter subscriptions and sending communications.
BDOW may process personal data according to its own privacy practices. More information is available in BDOW’s Privacy Policy:
13. Affiliate Marketing and Affiliate Networks
Best Japan Tools participates in affiliate marketing programs. This means that some links on the Website may be affiliate links.
When you click an affiliate link and complete an action, such as purchasing a product or booking a service, we may receive a commission at no additional cost to you.
Affiliate links help support the operation and creation of editorial content on Best Japan Tools.
Affiliate partners may use cookies or similar technologies to attribute referrals and track qualifying actions.
Affiliate relationships currently include the following programs and networks:
- Amazon Associates
- Awin
- CJ Affiliate
- Rakuten Advertising
- Booking.com affiliate program
- Skyscanner affiliate program
- Agoda affiliate program
- Other affiliate programs that may be used through the networks listed above
The processing of information related to affiliate tracking is performed according to each affiliate partner’s own privacy policies.
Affiliate cookies are treated according to applicable cookie consent requirements.
For more information about how affiliate links work, please consult our dedicated Affiliate Disclosure page.
14. Social Media Features and External Platforms
Best Japan Tools may include links or embedded content from external social media platforms.
These services may collect information about your interaction with their content, especially if you are logged into their platforms.
Social platforms that may be linked or embedded include:
- YouTube
- X (formerly Twitter)
When you interact with external social media content, your data may be processed according to the privacy policies of those platforms.
We recommend reviewing the privacy policies of each platform before interacting with embedded content.
15. Embedded YouTube Content
At present, Best Japan Tools does not regularly embed YouTube videos. If YouTube content is displayed on the Website, it may be embedded through YouTube’s platform.
Embedded YouTube videos may allow YouTube to collect technical information such as:
- IP address
- Device information
- Browser information
- Interaction data
- Cookie information
YouTube is operated by Google LLC and processes information according to Google’s privacy practices.
16. External Links
Best Japan Tools contains links to external websites, including affiliate partner websites, reference sources, and social media platforms.
Once you leave Best Japan Tools and access an external website, the processing of your personal data is governed by the privacy policy and terms of that external website.
We are not responsible for the privacy practices, security measures, or content of third-party websites.
17. Cookies and Similar Technologies
Best Japan Tools uses cookies and similar technologies to ensure the proper functioning of the Website, analyse traffic, improve user experience, and support certain third-party services.
Cookies are small text files stored on your device when you visit a website. They allow websites to remember information about your visit and provide certain functionalities.
The cookies used on Best Japan Tools may include the following categories:
Essential Cookies
These cookies are necessary for the basic operation of the Website. They allow the Website to function correctly and cannot usually be disabled through our systems.
Analytics Cookies
These cookies help us understand how visitors interact with the Website by collecting anonymous or aggregated information about traffic, visits, and user behaviour.
Examples include analytics technologies such as Google Analytics 4.
Preference Cookies
These cookies may allow the Website to remember choices and improve your browsing experience.
Affiliate and Third-Party Cookies
Affiliate partners may use cookies or similar technologies to recognise referrals, attribute commissions, and measure the effectiveness of affiliate links.
Where required by applicable law, non-essential cookies are activated only after obtaining your consent through the Website’s cookie management system.
You can manage or withdraw your cookie preferences at any time through the cookie settings available on the Website.
For more detailed information about cookies, including specific cookie names, duration, and providers, please refer to our dedicated Cookie Policy.
18. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.
The retention period depends on the type of information and the reason it was collected.
Newsletter Data
Newsletter subscriber information is retained until you unsubscribe or request deletion of your personal data.
After unsubscribing, your information will no longer be used for newsletter communications. Some limited information may be retained where necessary to demonstrate compliance with legal obligations or to prevent unwanted future communications.
Analytics Data
Analytics information is retained according to the settings configured within the relevant analytics services, including Google Analytics 4.
Email Communications
Email correspondence may be retained for as long as reasonably necessary to manage communication history, provide support, or protect our legal interests.
19. International Data Transfers
Some third-party service providers used by Best Japan Tools may process personal data in countries outside the European Economic Area (EEA), including countries that may not provide the same level of data protection as European Union countries.
Where personal data is transferred internationally, we rely on appropriate safeguards recognised under applicable data protection laws, such as:
- Adequacy decisions adopted by the European Commission
- Standard Contractual Clauses approved by the European Commission
- Other legally recognised transfer mechanisms where applicable
Third-party providers may have their own international transfer mechanisms and privacy safeguards.
20. Security of Personal Data
We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure, or misuse.
However, no method of transmission over the Internet or electronic storage method can be guaranteed to be completely secure.
Users should also take reasonable precautions when sharing personal information online.
21. Children’s Privacy
Best Japan Tools is a website about Japanese culture, travel, food, traditions, and related topics. The Website is not specifically directed at children under the age required by applicable privacy laws.
We do not knowingly collect personal information from children without appropriate consent where such consent is required by law.
If you believe that a child has provided personal information through the Website without the required authorization, please contact us and we will take appropriate steps to review and delete such information where necessary.
22. Your Rights Under the GDPR
If you are located in the European Economic Area or another jurisdiction with similar privacy protections, you may have certain rights regarding your personal data.
Depending on applicable law, these rights may include:
- Right of access: You may request information about whether we process your personal data and obtain a copy of such data.
- Right to rectification: You may request correction of inaccurate or incomplete personal information.
- Right to erasure: You may request deletion of your personal data in certain circumstances.
- Right to restriction: You may request limitation of processing in specific situations.
- Right to data portability: You may request your personal data in a structured, commonly used, and machine-readable format where applicable.
- Right to object: You may object to certain processing activities based on legitimate interests.
- Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.
To exercise your rights, contact us at:
Email: hello@bestjapantools.com
We may need to verify your identity before processing certain requests in order to protect your personal information.
23. Right to Lodge a Complaint
If you believe that your personal data has been processed unlawfully or that your privacy rights have been violated, you have the right to lodge a complaint with the competent data protection authority.
If you are located in Italy, you may contact:
Garante per la Protezione dei Dati Personali
Website: https://www.garanteprivacy.it
You may also contact the relevant supervisory authority in your country of residence within the European Economic Area.
24. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Website, services, technologies, legal requirements, or privacy practices.
The updated version will always be published on this page with the corresponding “Last updated” date.
We encourage visitors to review this Privacy Policy periodically to remain informed about how personal information is handled.
25. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, you can contact us at:
Jacopo Pericati
Verona, Italy
Email: hello@bestjapantools.com
End of Privacy Policy